Connecticut Metropolitan Region Bid for Amazon HQ2

In a strategic initiative for the Cities of Bridgeport and New Haven, Connecticut, we developed a compelling digital RFP response aiming to position the cities as prime contenders for Amazon’s upcoming Headquarters.

Through extensive research and collaboration with local businesses, government entities, and educational institutions, we identified and meticulously highlighted the region’s most attractive attributes. Our multifaceted approach included the creation of a detailed website showcasing key regional features and a captivating video presentation. This collaborative effort seamlessly integrated various perspectives to present a compelling case for the ideal location of Amazon’s next corporate headquarters.

https://www.youtube.com/watch?v=6oTurM7gESE
MICROSITE PRESENTATION

We created a dedicated website as part of the RFP response, featuring a user-friendly interface and comprehensive information about the region’s attributes. The site navigation highlighted key areas such as transportation, education, and quality of life to provide a seamless experience for Amazon’s decision-makers.

Research and Collaboration:
  • Engaged with businesses, local government agencies, and educational institutions to understand the unique strengths and attributes of the Bridgeport and New Haven region.
  • Conducted thorough research on various aspects, including transportation infrastructure, educational facilities, and quality of life indicators, to identify compelling selling points.
Video Production:
  • Developed a compelling video presentation to accompany the digital RFP response, showcasing the vibrant culture, infrastructure, and collaborative spirit of Bridgeport and New Haven.
  • The video aimed to capture the attention of Amazon executives and provide a visual narrative that complemented the detailed information in the written proposal.
Stakeholder Engagement:
  • Ensured active involvement and endorsement from local businesses, government officials, and educational leaders to strengthen the credibility of the proposal.
  • Incorporated testimonials and letters of support within the RFP response to showcase a unified commitment from the community.

The collaborative effort resulted in a comprehensive and visually engaging digital RFP response that effectively communicated the strengths and advantages of the Bridgeport and New Haven region. The combination of a detailed PDF document, a user-friendly website, and a compelling video presentation created a multi-dimensional proposal that aimed to capture the attention and interest of Amazon’s decision-makers.

This case study illustrates the power of collaboration between academia, local businesses, government entities, and educational institutions in positioning a region as an attractive prospect for a major corporate headquarters, showcasing the potential for economic growth and community development.

Back to Proposal