Building it together: Maroon PR works across Plank Industries to tell the story of entrepreneurial growth in Baltimore and beyond.

From 2015 – 2022, Maroon PR worked as an extension of the Plank Industries team, and eventually the Weller Development team, in various capacities using integrated public relations efforts to tell the story of Sagamore’s growth, commitment to Maryland and their tenacity for lifting Baltimore’s entrepreneurial spirit.

Our work spanned many projects including Port Covington, Sagamore Spirit and the Sagamore Pendry.

  • In early 2015, Maroon PR developed and executed the plan to garner attention for The Sagamore Pendry centered around a groundbreaking event at the planned site on the Fells Point waterfront. Prior to the groundbreaking,
  • Maroon PR arranged in-person interviews for Kevin Plank to speak with select media outlets prior to the event about his new company’s overarching plans and mission to make a better, brighter Baltimore. Following these targeted in-person interviews, the focus shifted to the groundbreaking event coverage.
  • In 2016, Maroon PR handled the launch of Sagamore Spirit, using earned media to tell the layered story on Maryland Rye and Plank’s vision for restoring Rye Whiskey’s presence in Maryland. Our worked resulted in national, local and regional media coverage for the new brand.
  • Maroon PR then managed all local and regional media at The Pendry’s grand opening in March 2017 to help maximize media coverage. Additionally, Maroon PR helped manage and recommend the guest list for the grand opening event to include media, influencers, elected officials, community and civic leaders, nonprofit partners, etc.
  • From 2016 -2022, Maroon PR (MPR) was integral part of the Port Covington Development team, managing media relations and messaging for one of the largest urban renewal efforts in America. Our work began with managing media and stakeholder engagement through the tumultuous TIF approval process.
  • As the development project progressed, Maroon PR worked alongside Weller Development to continue handling media relations and content development, using project milestones to shape the narrative.

CASE STUDY: PORT COVINGTON

OVERVIEW:

From 2016 -2022, Maroon PR (MPR) was integral part of the Port Covington Development team, managing media relations and messaging for one of the largest urban renewal efforts in America. Our work began with managing media and stakeholder engagement through the tumultuous TIF approval process.

As the development project progressed, Maroon PR worked alongside Weller Development to continue handling media relations and content development, using project milestones to shape the narrative.

The following is just one of the major campaigns we handled, kicking off 2021 efforts with a multi-tiered public relations campaign in line with the much-anticipated Port Covington Closing Announcement.

MEDIA RELATIONS STRATEGY:

Our media relations efforts focused on securing local, regional, national and trade media coverage of the construction restart and solidified financing. In order to secure media coverage, MPR developed an in-depth press release, which was distributed to an extensive local and trade media list, as well as sent out nationally through a Global Newswire. In addition to securing 80+ media hits, MPR collected all social media coverage from media members and public figures, shared in response to the announcement.

OWNED / PAID SUPPORT:

To further reach, MPR developed social media posts to share on the Weller Development and Port Covington social channels with content supporting this announcement. This included the creation of unique graphics to enhance the Weller and Port Covington social channel feeds. MPR monitored daily and engaged with community members on social media to further the conversation. Lastly, MPR boosted the initial Facebook post, with the goal of reaching an extensive, new audience and drawing new followers to the Port Covington Facebook page.

Results

10,076,923

Wire Release Media Impressions

8,500,000

Earned Media Impressions

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