LARGEST FOR-PROFIT HEALTH CARE NETWORK IN THE NATION

Steward Health Care

Steward Health Care Network approached Hatch looking for a digital solution to not only change how its brand is regarded on the web, but also how patients access information from its hospitals. After determining Steward’s target audience and that audience’s behaviors, Hatch set out to create a scalable web experience for 35 hospitals that delivered the right information, to the right patient, on the right screen.

Personalized Content Delivery

The web is getting smarter and more personalized every day. It’s time that the healthcare industry caught up to its more consumer-oriented counterparts to make digital advancements available to its patients. Hatch incorporated a personalization feature that learns a user’s behavior as they visit and return to a Steward site, serving up content that is relative to what they were looking for last time they visited, without them having to dig for it.

Modular Design

Understanding the full scale and future growth initiatives of the website, our design strategy went back to its foundation. We created a design system that accounted for each and every web element that might be needed, and then expanded it to allow for more complex modules. A page builder was implemented and made accessible so the client could also build additional pages on their own, plugging new content into the pre-designed modules. This allowed for optimal flexibility while also keeping the site consistent, user-friendly, and true to design.

DoctorFinder

After several years of maintaining and iterating upon Steward’s digital experience, it was apparent that finding the right doctor was a key feature users were looking for. Hatch designed the complete user experience to help patients filter ands sort by exactly what they were looking for in a physician—down to gender, availability, language and more.

Steward’s Complete Family of Websites

In addition to the hospital websites, Hatch also designed and developed Steward’s Corporate site as well as Physician Group-Steward Medical group.

Video Content

Video Shooting, Production, Editing and Motion Graphics

About Steward 1:12

Overview of Steward Health Care

Mako Surgery Video 2:04

Service line overview

The Results

In the first six months, all 10 unique websites presented an impressive return. On average, user visits increased by over 110%, bounce rates decreased by over 60%, and mobile traffic increased by almost 140%. Data-driven decisions guided this project to catapult Steward’s digital presence forward for it to become a true leader in digital experience for healthcare.

“Hatch 130 transformed our organization and our marketing efforts. They’ve been a true partner in our rapid growth.”

—Brian Carty
Chief Marketing Officer, Steward

267

increase in new appointments

62

decrease in bounce rates

132

Increase in mobile use

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